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Marketing Services

For increasing the popularity of the Uttarakhand's organic products efforts have been raised for the brand creation and visibility of organic products. The sale and popularizing of the products in the local markets through points of purchase at vantage points have been attempted. An element of consumer awareness was added through the participation in various fairs, exhibitions and seminars , which would subsequently trigger demand of the product and the availability of products would be created in large scale.

Fact File

Process of Marketing Facilitation from UOCB

For the marketing of the organic produce from UOCB firstly the buyer have to get himself registered with UOCB. After the registration the details of the demand from buyer is being placed to UOCB which further passes it to the concern farmers group or federation for its supply. Then a meet is being arranged between the buyer and the identified farmers group where negotiation on rates and specification of quality of product is discussed and vetted upon by signing of the agreement. UOCB is not involved in the process of rate negotiation but provides guiding prices to both buyers and farmers.

Registration and Service Charge

UOCB is actively involved in the marketing of the organic products from its registered farmers group directly for registered buyers for export as well as domestic market.. UOCB has always stood by her buyers undaunted support and service to the supply chain. UOCB has limited manpower and budgets to handle multiple buyers and their demand. To enable better service for the supply chain it is now proposed that UOCB registers the buyers and obtain a service charge on the sale of the organic commodities facilitated by him.

 

Annual registration fees of Rs 1000 is charged from the trade partners. UOCB obtains service charge for the different services provided on the basis of the total invoices generated by the farmers group to the buyers in a financial year. The slabs for the charges are as follows:-

Sr.No Slabs Service Charge
1 Rs 50000   to Rs 5 Lac 1 % of the invoice
2 Rs 5 Lac   to Rs 15 Lac Rs 15000
3 Rs 15 Lac  to Rs  50 Lac Rs 20000
4 Rs 50 Lac and above Rs 30000

Note: - Order below Rs 50000 are not entitled to the below benefits.

The registration form can be downloaded from our website www.organicuttarakhand.org. Against the registration and the service charge obtained by UOCB the buyer/ traders gets the package of benefits which it can avail time and again, the different benefits are as follows:-

A free hard copy of AFL ( Approved Farmers List )
Customized Producers - Buyer Meets and field visits.
Participation in the Organic Fairs / Exhibitions / Workshops/Seminars on payment/sponsorship basis.
Support in organizing Consumer Awareness Programs.
Being invited to conferences meetings and general buyer seller meets.
Getting information from UOCB Magazines and newsletters
Distribution of / promotional fliers, brochures.
Distribution of Display Stands and other literatures.
No transaction certificate cost will be charged.
Facilitation and monitoring in the supply of the commodities in terms of travel of the UOCB staff to the supply areas and link with field works and farmers groups.

Brand

UOCB promotes the brand organic Uttarakhand which secures the interest of the small organic farmers of the state and develops its identity. This brand identify with the mark

Development of Unique Supply Chain Model

Around 2000 bio-villages are interwoven directly into the chain which has scope for exponential expansion without increasing the members in the chain. The model is being successfully tested for the different terminal markets as well as for specific food fairs for the last three years. The major supply chain member's are producer groups, master trainers/ service providers/ supply chain officers, wholesalers and retailers.


Assistance in establishment of CFCs

COF / UOCB has assisted in the thematic development of Common Facility Center for organic produce at 30 location as per the product demand. The research work for costing and appropriate machine identification was done by COF. The OPG/SHG/ Federations shall operate these CFC's and the funds for its establishment would come from the bio-village Macro mode program, Department of Agriculture World food program (WFP) and NABARD. Common Facility Center (CFC) will be developed in the cluster level as per the product specific. The CFC will be a common place for the collection, grading, processing and packaging of the organic produce by the organic farmers group.

Development of Packaging for Spices

This year emphasis has been given on development of spices and condiments for the market for which UOCB has developed packaging for the spices . The packaging material was designed and printed for the various organic products clearly indicating the size and price of the contained commodity along with the complete nutritional information. These packaging material is used for packing the produce of the farmers and selling them directly to the consumers through fairs and exhibitions . The packaging has been developed for Spices like Chilly powder, Ginger powder, Turmuric powder and Jambhoo faran and also for cereals like rice and wheat flour.

Supply of Organic Vegetables

Buyer Seller Meet's , Exhibition , Events


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