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For increasing the popularity of the Uttarakhand's organic products efforts have been raised for the brand creation and visibility of organic products. The sale and popularizing of the products in the local markets through points of purchase at vantage points have been attempted. An element of consumer awareness was added through the participation in various fairs, exhibitions and seminars , which would subsequently trigger demand of the product and the availability of products would be created in large scale.

Fact File

Development of Unique Supply Chain Model

Around 2000 bio-villages are interwoven directly into the chain which has scope for exponential expansion without increasing the members in the chain. The model is being successfully tested for the different terminal markets as well as for specific food fairs for the last three years. The major supply chain member's are producer groups, master trainers/ service providers/ supply chain officers, wholesalers and retailers.




  


Assistance in establishment of CFCs

COF / UOCB has assisted in the thematic development of Common Facility Center for organic produce at 30 location as per the product demand. The research work for costing and appropriate machine identification was done by COF. The OPG/SHG/ Federations shall operate these CFC's and the funds for its establishment would come from the bio-village Macro mode program, Department of Agriculture World food program (WFP) and NABARD. Common Facility Center (CFC) will be developed in the cluster level as per the product specific. The CFC will be a common place for the collection, grading, processing and packaging of the organic produce by the organic farmers group.

Development of Packaging for Spices

This year emphasis has been given on development of spices and condiments for the market for which UOCB has developed packaging for the spices . The packaging material was designed and printed for the various organic products clearly indicating the size and price of the contained commodity along with the complete nutritional information. These packaging material is used for packing the produce of the farmers and selling them directly to the consumers through fairs and exhibitions . The packaging has been developed for Spices like Chilly powder, Ginger powder, Turmuric powder and Jambhoo faran and also for cereals like rice and wheat flour.

Supply of Organic Vegetables

Buyer Seller Meet's , Exhibition , Events


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